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BFI Bullion
November 4, 2024

US Election 2024: America at a Crossroads | Gold’s Ongoing Search for a PR Guru

Over the last few months, gold has exceeded most forecasts and expectations from just a year ago. The spot price has been breaking high after high, and there are simply too many economic, monetary, and geopolitical uncertainties and too many moving parts that will continue to push both institutional and retail investors to the oldest and most reliable safe haven there is. One of the most closely watched of the uncertainties is, of course, the imminent US election. Once again, the US has managed to attract international interest and attention and to divide, not only its own citizens, but much of the rest of the world too.

In this latest Quarterly Digger, we’ll examine in detail the candidates' platforms and we'll look at what a Donald Trump reelection or a Kamala Harris victory would mean for precious metals investors.

We’ll also take a deep dive into the topic of gold’s “PR problem”. The yellow metal has long been the target of “character assassination” attempts by mainstream media, political figures, and supporters of the status quo. Various misconceptions and myths about gold have deterred many "ordinary people" from even considering investing in it and have thereby robbed them of the opportunity to protect and preserve their hard-earned wealth for the next generation. And finally, Now is the not the time to regret not having purchased gold earlier; Now continues to be the best time to buy gold.

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